Matt Rossi
Design Director
at MojoTech

It all started with a love for design and learning how to bring my ideas to life.

I've been designing and coding for the web since 2001. Currently I lead the Product Design team at MojoTech, in the great state of Rhode Island.

As a designer…

I care more about the outcome than the process. I'll adapt how I get there if it means a better result. That said, I ask a lot of questions, because good answers usually surface the real problem before we start solving the wrong one. Communication is the skill I've worked hardest to develop over the years, and it shows up in how I brief, critique, and collaborate. I use AI as a tool that speeds up my thinking, not a substitute for it.

As a leader…

Trust comes first. I'd rather build a team around people I trust than manage around people I don't. I look for a "doer" mentality: people who'd rather show you something than explain it, and take ownership without needing to be asked twice. Once trust is earned, my job shifts from directing to enabling, giving people space to make their own calls, and being there when they need support.

BlueCross BlueShield Dow Jones Schneider Electric Under Armour Shell MoneyLion Aetna Systra Amica Nova Farms TeleVet United Way
Featured Work
Blue Cross & Blue Shield of Rhode Island website

Blue Cross & Blue Shield of Rhode Island

A single request to fix a leaking plan selection funnel turned into years of work with BCBSRI. We rebuilt it as a conversational experience that showed people their options in context and the full effect of each choice, down to clearer plan cards with pricing laid out simply enough to choose with confidence.

That first engagement earned enough trust to keep going: cross-channel upgrades to plan selection, a redesign of the member portal's layout, navigation, and information architecture for plan and benefit info, and eventually a full redesign of the public-facing website, grounded in customer call logs, call center agent interviews, and time spent in their Blue Stores, all in service of one omni-channel experience.

The results: individual plan conversions more than doubled, up 161%, Medicare enrollments grew 40%, member event RSVPs jumped 390%, and cross-sell rose 30%.

🤝 Jesse, Furhana, Andrew, and Ivan.

BCBSRI Rhode Ahead wellness content hub
BCBSRI member testimonial quotes
BCBSRI plan categories for individuals, Medicare, and employers
United Way of Connecticut 211 platform

United Way of Connecticut

Few organizations do more essential work than United Way, and 211 is where that work meets people directly, connecting them to food, housing, childcare, and mental health support in the moments they need it most. The tools behind it hadn't kept up, so we rebuilt it as a self-service search experience: plain language like "I need a place to stay tonight" mapped to the right services, filters and screener surveys to narrow things down fast, and an interactive map so people could see what was nearby and act immediately, all backed by ongoing UI, UX, research, and frontend work across the full platform over more than a decade. Through all of it, UWCT has been the kind of partner every team hopes for: trusting, collaborative, and always honest about what was and wasn't working.

211 CT is now considered the gold standard among United Way sites nationally, and the platform has since been licensed to Colorado and Arkansas.

🤝 Every Mojo who worked with UWCT over the years.

211 CT upcoming community events
211 CT homepage search
211 CT mobile search and results
211 CT resource map and filters
DeepSee AI workflow platform

DeepSee

DeepSee's AI platform automates trade reporting and document processing for banks and capital markets firms, but bringing on a new client took far too long, with DeepSee's own team doing most of the manual setup behind the scenes. A short engagement to find where onboarding broke down led to recommendations on terminology, information architecture, and navigation, then grew into a second engagement helping clients actually configure their agentic workflows: scanning a sample document to get suggested terms instead of defining everything from scratch, starting from templates instead of a blank slate, and a visual canvas for editing workflows directly, paired with an AI chat to refine them in plain language.

From there, the scope grew again into a set of role-based dashboards, each built around the same idea: show people what's happening, what needs their attention, and keep a human in the loop as more of the work becomes automated. The result is a product that feels less like software clients have to learn and more like a partner that gets out of their way.

🤝 Chapman, Linzi, Ko

DeepSee workspace overview dashboard
DeepSee process calendar
DeepSee performance status charts
Under Armour B2B platform login

Under Armour

Under Armour's B2B site hadn't kept pace with the brand: a legacy application serving dealers and teams making large, recurring purchases, with no way to serve customers outside North America. We rebuilt it from the ground up, starting with structured interviews across dealer and customer personas, from top retailers to some of the country's biggest athletic programs, paired with a survey reaching over 15,000 users, so every decision was grounded in how people actually bought, not assumptions about how they should. From there we mapped the information architecture and key workflows, then moved into wireframes and prototypes, testing layouts against long-word languages like Dutch and responsive views down to tablet. Each round went back in front of real users before anything moved forward.

Jeff and I split the work across UX research and UI design, then stayed hands-on through frontend implementation alongside engineering to make sure what shipped matched what was designed. That continuity showed in the final product: a fully internationalized, responsive B2B platform, eight languages, eight currencies, WCAG 2.0 AA accessible, built around the features that actually drove the business, carts, team roster management, and an order grid built for bulk buying at a glance. What started as one redesign turned into years of continued work together.

🤝 Jeff, Paul, Matt F., and Seth.